Which of the following is the biggest drawback to using psychographic variables?
A) These variables are not strongly reflective of consumer behavior.
B) These variables are difficult to measure.
C) These variables give poor information about consumer needs.
D) These variables do not reflect socioeconomic characteristics of consumers.
E) The resulting segments are difficult to be reached.

Question

Quizplus · Accepted Answer

Psychographic variables are difficult to measure because they involve subjective attributes like values, attitudes, and lifestyles, which are not as easily quantifiable as demographic data.

Which of the Following Is the Biggest Drawback to Using