Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packing, International Paper Inc. segments its market based on:
A) customer size.
B) psychographics.
C) demographics.
D) use of product.
E) geographic location.

Question

Quizplus · Accepted Answer

International Paper Inc. segments its market based on the use of the product, as they market newsprint to newspaper publishers for printing and to glass manufacturers for packing.

Through Marketing Newsprint to Newspaper Publishers and Glass Manufacturers That