What type of strategy aims to proactively move the volume of products through the channel using tools such as trade promotions, trade shows, and personal selling to distributors?
A) Pull strategy
B) Push strategy
C) Penetration pricing
D) Product differentiation
E) None of the above

Question

Quizplus · Accepted Answer

A push strategy aims to push products through the distribution channels to the end consumers by focusing on promoting products to wholesalers, distributors, and retailers, using tactics like trade promotions, trade shows, and personal selling.

What Type of Strategy Aims to Proactively Move the Volume