Why must a company continue new product development even after launching a successful product into the market?
A) To gain an advertising advantage
B) Competition
C) To keep the firm profitable
D) To ensure maturity in the market
E) Both B & C

Question

Quizplus · Accepted Answer

Competition necessitates continuous innovation to maintain a competitive edge, and keeping the firm profitable over time requires the introduction of new products to adapt to changing market demands and consumer preferences.

Why Must a Company Continue New Product Development Even After