Common heuristics include beliefs such as “Longer messages are strong messages” and “The quality of an item correlates with its price.
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Q28: Fear appeals such as “You will die
Q29: The central route to persuasion often results
Q30: According to The Elaboration Likelihood Model of
Q31: Aristotle identified mythos as the fourth form
Q32: Fallacies can bintentional or unintentional.
Q34: Heuristics are cognitive shortcuts that decision-makers use
Q35: Television commercials us pathos to sell products.
Q36: The peripheral route to persuasion relies on
Q37: Mythos is another word for emotional proof.
Q38: Under certain circumstances, you may want to
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