Aristotle identified mythos as the fourth form of persuasive proof.
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Q26: Using the central route to persuasion will
Q27: Heuristics are true statements about the way
Q28: Fear appeals such as “You will die
Q29: The central route to persuasion often results
Q30: According to The Elaboration Likelihood Model of
Q32: Fallacies can bintentional or unintentional.
Q33: Common heuristics include beliefs such as “Longer
Q34: Heuristics are cognitive shortcuts that decision-makers use
Q35: Television commercials us pathos to sell products.
Q36: The peripheral route to persuasion relies on
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