All of the following statements describe the peripheral route to persuasion EXCEPT:
A)The peripheral route uses humor and stories.
B)The best form of proof is logical supported by strong evidence.
C)The audience is influenced heavily by whether they like the speaker and believe he or she is credible.
D)The peripheral route often uses catchy phrases and dramatic stories as forms of proof.
E)The peripheral route to persuasion only yields temporary attitude change.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion typically involves superficial cues or heuristics, such as the attractiveness or credibility of the speaker, rather than the logical strength of the argument or the evidence supporting it. Option B, which states that the best form of proof is logical and supported by strong evidence, describes the central route to persuasion, not the peripheral route.

All of the Following Statements Describe the Peripheral Route to Persuasion