When applying the “Elaboration Likelihood Model of Persuasion,” you should
A)analyze the audience's critical thinking ability and motivation before choosing the route to persuasion.
B)choose the route you are most comfortable using.
C)use humorous stories and celebrity endorsements regardless of the kind of audience you are addressing.
D)realize that both the central and peripheral route of persuasion lead to temporary attitude change.
E)None of the above.

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model of Persuasion suggests that the effectiveness of a persuasive message depends on the audience's ability and motivation to process the message. Therefore, analyzing the audience's critical thinking ability and motivation is crucial for choosing the appropriate route (central or peripheral) to persuasion.

When Applying the “Elaboration Likelihood Model of Persuasion,” You Should