Corporate mission statements usually emphasize corporate goals, their stakeholder audiences, impacts on society at large, and are often stated in aspirational terms

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Corporate mission statements are designed to outline the purpose and primary objectives of a company, often highlighting their goals, the stakeholders they serve (including customers, employees, and shareholders), their intended impact on society, and are typically phrased in a way that is aspirational to inspire and guide the organization's efforts.

Corporate Mission Statements Usually Emphasize Corporate Goals, Their Stakeholder Audiences