Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?
A)increase the amount and frequency of use
B)provide information
C)create product awareness
D)get consumers to try their product
E)identify target market(s)

Question

Quizplus · Accepted Answer

Frequent flyer programs are designed to increase customer loyalty by rewarding customers for their continued business, thereby increasing the amount and frequency of their use of the airline's services.

Which Goal Are Airlines Trying to Achieve When They Use