National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's October 2006 cover story on parks.The magazine hosted an interactive photography exhibit, which celebrated international and national parks.Invitations to representatives of the news media were an attempt to use which element of the promotional mix?
A)advertising
B)personal selling
C)public relations
D)sales promotion
E)distribution

Question

Quizplus · Accepted Answer

The invitations to representatives of the news media for the interactive photography exhibit were an attempt to use public relations, an element of the promotional mix aimed at managing the public image of a company or brand.

National Geographic Magazine Brought a Bit of Nature to New