The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.
A)marketing mix
B)distribution strategy
C)promotional mix
D)product strategy
E)sales mix

Question

Quizplus · Accepted Answer

The promotional mix refers to the specific blend of advertising, personal selling, sales promotion, and public relations a company uses to promote its products.

The _____ Is the Combination of Advertising, Personal Selling, Sales