With a _____ policy, a company offers new products at a low price in the hope of achieving a large sales volume.
A)price skimming
B)penetration pricing
C)market share pricing
D)limited value pricing
E)low-ball pricing

Question

Quizplus · Accepted Answer

Penetration pricing is the strategy where a company introduces a new product at a low price to gain a large market share quickly. This approach is used to attract customers and establish a foothold in the market.

With a _____ Policy, a Company Offers New Products at a Low