Jay Pontiac, an auto dealer, wanted to develop a service reminder program in the form of brochures that could be sent to individual customers.On the cover of each individualized brochure was an image of the customer's vehicle, the customer's name, and vehicle model name.Inside was the vehicle's estimated current mileage at the time of the mailing.Recommended services for that vehicle based on the estimated mileage were also included.Detailed service information was provided in the service history section of the brochure.On the back of the brochure were four coupons directly related to the service recommendations.Jay Pontiac used:
A)macromarketing
B)mass production
C)one-to-one marketing
D)aggregated marketing
E)a decision support management system

Question

Quizplus · Accepted Answer

Jay Pontiac used one-to-one marketing by personalizing the brochures for each customer, including specific details like the customer's name, vehicle model, estimated current mileage, and recommended services based on that mileage. This approach targets individual customers directly, making it a clear example of one-to-one marketing.

Jay Pontiac, an Auto Dealer, Wanted to Develop a Service