The pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop is called _____ pricing.
A)economy
B)rebate
C)leader
D)skimming
E)psychological

Question

Quizplus · Accepted Answer

Leader pricing is a strategy where products are sold at a low price to draw customers into the store, with the hope that they will purchase other items at regular prices.

The Pricing Strategy of Marking Products Below Normal Markup or Even