Which of the following will lead someone to value an item more?

Question

Quizplus · Accepted Answer

Each of the options listed can lead someone to value an item more. Presenting an item soon after another of lesser value can make the first seem more valuable by comparison (contrast effect). Charging more for an item can make it appear more valuable due to the price-value heuristic, where people often equate higher price with higher quality. Presenting information that an item is scarce can increase its perceived value through the scarcity principle, where items perceived as scarce are valued more highly because they are seen as more unique or rare.

Which of the Following Will Lead Someone to Value an Item