In a study by Deutsch and Gerard, subjects committed themselves to some initial judgments, privately, or not at all. Later they received information that their initial judgements may have been mistaken. They were then given the opportunity to change those first judgments. What happened?

Question

Quizplus · Accepted Answer

Public commitments tend to create a stronger sense of obligation or loyalty to the initial judgment because individuals feel a social pressure to remain consistent with their publicly stated views, making them more resistant to change even in the face of contradictory evidence.

In a Study by Deutsch and Gerard, Subjects Committed Themselves