It is more common for firms to attempt to use the integrated cost leadership/differentiation strategy now than in the past because
A) other firms have established unassailable market dominance with the other four strategies.
B) global markets allow for much broader competitive scope.
C) customers have increasingly high expectations when purchasing a good or service.
D) one strategy is not enough for most large firms.

Question

Quizplus · Accepted Answer

Customers today demand more value, which includes both cost efficiency and differentiated features, prompting firms to integrate both strategies to meet these expectations.

It Is More Common for Firms to Attempt to Use