The integration of a cost leadership and a differentiation strategy
A) is challenging because the firm must become competent in more primary and support activities.
B) forces a firm to adapt more slowly to changes in its environment.
C) allows the firm to avoid being "stuck in the middle."
D) requires such a large customer base that it is most practical for firms in the global marketplace.

Question

Quizplus · Accepted Answer

Integrating a cost leadership and differentiation strategy requires the firm to excel in both low-cost production and unique features or attributes, which involves a broader range of primary and support activities. This challenge can be met by reorganizing the firm's value chain and optimizing resource allocation.

The Integration of a Cost Leadership and a Differentiation Strategy