Persuasion from the perspective of "who says what to whom" is best associated with the

Question

Quizplus · Accepted Answer

The Yale attitude change approach focuses on the source of the message, the content of the message, and the audience who receives the message. It is based on the idea that persuasion is more likely to occur when the source of the message is credible, the content is relevant and appeals to the audience's self-interest, and the message is delivered in a way that is easy to understand and remember.

Persuasion from the Perspective of "Who Says What to Whom