When people don't attend carefully to the substance of a persuasive communication,but instead pay attention to irrelevant cues,they are using the _______ route to persuasion.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves being swayed by superficial or indirect cues, such as the credibility or attractiveness of the speaker, rather than the actual substance of the message. The central route, on the other hand, involves focusing on the logic, evidence, and arguments presented in the message. The other options (indirect, direct, systematic) are not commonly used terms in relation to the two routes of persuasion.

When People Don't Attend Carefully to the Substance of a Persuasive