Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

Question

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James, who is undergoing extensive treatments after his auto accident, is more likely to use the central route to persuasion when attending to a communication about health insurance reform because it directly affects him and his current situation. Central route to persuasion involves deep processing and evaluation of the information presented, which is more likely to occur when someone personally cares about the topic at hand.

Who Is More Likely to Use the Central Route to Persuasion