The central route to persuasion is to _______ as the peripheral route is to _______.

Question

Quizplus · Accepted Answer

The central route to persuasion involves thoughtful consideration and evaluation of logical arguments and evidence, whereas the peripheral route relies on superficial cues, such as the attractiveness of the speaker or other surface characteristics. Therefore, option B (logical arguments; surface characteristics) accurately contrasts the two routes to persuasion.

The Central Route to Persuasion Is to _______ as the Peripheral