You work for an advertising agency that has just assumed an account to market the latest technology (e.g.,a new tablet or smartphone).Your goal,of course,is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product.How would you tailor your advertisements to fit people's attitude-types?

Question

Quizplus · Accepted Answer

The Answer of You work for an advertising agency that has just assumed an account to market the latest technology (e.g.,a new tablet or smartphone).Your goal,of course,is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product.How would you tailor your advertisements to fit people's attitude-types?

You Work for an Advertising Agency That Has Just Assumed