Question 1

What is cognitive dissonance theory posit? Be sure to address what dissonance is,how and when it arises,and what people do to reduce it.

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Question 2

Describe when people are more likely to use the central route to persuasion and when they are more likely to use the peripheral route.Also describe what will make an appeal more persuasive if one is using each route.

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Question 3

You work for an advertising agency that has just assumed an account to market the latest technology (e.g.,a new tablet or smartphone).Your goal,of course,is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product.How would you tailor your advertisements to fit people's attitude-types?

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Question 4

According to the authors of your text,culture can play a role in the design and effectiveness of advertisements.Explain research showing that culture can play both of these roles in persuasion.

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Question 5

Your friend teaches preschool,and there is one little boy in her class who is giving her problems.He constantly misbehaves,throwing toys,threatening other children,and sometimes even physically attacking them.So far,her stern punishment has stopped his destructive behaviour when she's there,but when she leaves the room or when a substitute fills in,he's back to his old ways.You suggest that she use dissonance to change his behaviour permanently.What would you tell her?

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Question 6

In general,what is an attitude? Provide an example of an attitude toward some person or thing and identify the affective,cognitive,and behavioural components of that attitude.

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Question 7

Dissonance theorists might assert that just as we suffer for the things we like,we also convince ourselves that we like the things for which we suffer.Use concepts related to the justification of effort to explain this statement.

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Question 8

Why would a dissonance theorist joke that no decisions feel like good ones,so we have to convince ourselves that they are?

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Question 9

Do fear-arousing messages work? A social psychologist would probably say,"It depends." Describe what it depends on.

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Question 10

An attitude can exist at two levels: implicit and explicit.Define an attitude at each level and explain the distinctions between the two.

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Question 11

Self-affirmation theory posits that

Accepted Answer

Self-affirmation theory suggests that individuals can reduce the impact of a threat to their self-concept by affirming their competence in an area unrelated to the threat, thereby maintaining their overall sense of self-worth.

Question 12

Describe Ajzen and Fishbein's theory of planned behaviour as it relates to the power of attitudes to predict deliberative behaviours.

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Quiz 6: Attitudes and Attitude Change