Muzafer Sherif (1936)placed participants in a dark room and asked them to estimate the movement of a dot of light projected on a screen.This study of the autokinetic effect demonstrated the power of

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Muzafer Sherif's study on the autokinetic effect demonstrated the power of informational social influence, which refers to conforming to others' beliefs or opinions because we believe they have more accurate information. In this study, participants were uncertain about the correct estimate of the dot's movement, and they relied on the opinions of others to form their own estimates.

Muzafer Sherif (1936)placed Participants in a Dark Room and Asked