Customer data analysis focuses on
A)Customer acquisition - finding the new customer
B)Customer cross sell - further sales to the same customer
C)Customer up sell - the customer makes greater use of the same product or service
D)Customer retention - keeping the customer loyal
E)All of the above

Question

Quizplus · Accepted Answer

Customer data analysis can help with all aspects of customer management - from finding new customers (acquisition) to keeping existing customers loyal (retention), and everything in between such as increasing sales to the same customer (cross sell) and increasing usage of the same product or service (up sell). Therefore, the best answer is E - all of the above.

Customer Data Analysis Focuses on