Which of the following statements concerning the full profile approach is not true?
A)It provides a more realistic description of the concepts since all aspects are considered at the same time.
B)It yields a somewhat higher predictive validity than does the trade-off approach.
C)The concept evaluation task can employed either a ranking or a rating scale.
D)Fewer judgments have to be made by the respondent than if a two-attribute, trade-off approach were used.
E)All of these are true.

Question

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The Answer of Which of the following statements concerning the full profile approach is not true?
A)It provides a more realistic description of the concepts since all aspects are considered at the same time.
B)It yields a somewhat higher predictive validity than does the trade-off approach.
C)The concept evaluation task can employed either a ranking or a rating scale.
D)Fewer judgments have to be made by the respondent than if a two-attribute, trade-off approach were used.
E)All of these are true.

Which of the Following Statements Concerning the Full Profile Approach