An approach in which the respondents are given cards that describe complete product or service configurations is called
A)Trade off approach
B)Full profile approach
C)Conjoint analysis
D)Direct approach
E)None of the above

Question

Quizplus · Accepted Answer

The full profile approach involves presenting respondents with complete product or service configurations in the form of cards. They are required to rank or rate these cards based on their preferences. This approach is useful in determining the overall preference for a set of features or attributes in a product or service.

An Approach in Which the Respondents Are Given Cards That