Which of the following situations would present difficulty for conjoint analysis?
A) A manager wants to present potential customers with a range of attribute levels beyond those available in products on the
Market.
B) Most of the feasible attribute levels for the product being studied do not exist.
C) The product being studied is a low-priced, low-risk product, which consumers tend to pick up and buy with little thought.
D) The alternative products being studied each have a number of attributes with two or more levels.
E) None of the above.
Correct Answer:
Verified
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