If brand preference data is collected instead of brand purchase data, the following error is said to be ommitted.
A)surrogate information error
B)population definition error
C)non-response error
D)measurement error
E)none of the above

Question

Quizplus · Accepted Answer

Surrogate information error occurs when the data collected is not the exact information needed, such as collecting brand preference instead of actual purchase data.

If Brand Preference Data Is Collected Instead of Brand Purchase