What should a company do to build customer loyalty?
A) have a loyalty points program
B) offer discounts for regular customers
C) invite them to special customer appreciation nights
D) reducing an effort a customer must go through to get a problem solved

Question

Quizplus · Accepted Answer

While loyalty points programs and discounts can be effective, they are often not enough to truly build strong customer loyalty. Inviting customers to special events can be a nice gesture, but it may not be practical or feasible for all companies. Reducing the effort a customer must go through to get a problem solved, however, can be a key factor in building long-term loyalty. When a company shows that it values its customers' time and makes it easy for them to resolve any issues quickly and efficiently, customers are more likely to stick around and recommend the company to others.

What Should a Company Do to Build Customer Loyalty