Crowbar Records used to sell its music,in CDs,through a network of retail outlets,record stores,and music dealers.After the advent of MP3 technology,it decided to shift from using any of these agents and sell its music directly from the company's Web site,using personal mail,and other social networking techniques to inform potential customers about upcoming music and promotions.Which of the following did Crowbar exhibit when it decided not to use external dealers to sell its music?
A)disintermediation
B)networking
C)brokering
D)franchising
E)licensing

Question

Quizplus · Accepted Answer

Crowbar exhibited disintermediation when it decided not to use external dealers and sell its music directly from its website. Disintermediation is the process of removing intermediaries (in this case, record stores and music dealers) from a distribution channel.

Crowbar Records Used to Sell Its Music,in CDs,through a Network