________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.
A)Exclusive
B)Selective
C)Extensive
D)Comprehensive
E)Inclusive

Question

Quizplus · Accepted Answer

Selective distribution allows producers to have control over which retailers they sell to, while still reaching a wide market. This can be a cost-effective approach while also allowing for some control over the brand image and reputation. Exclusive distribution limits the number of retailers who can sell a product, while extensive distribution may result in less control over where the product is sold. Comprehensive and inclusive distribution are not commonly used industry terms.

________ Distribution Gives Producers Good Market Coverage with More Control