________ is a method of marketing whereby the producer only ties up with a dealer if the dealer takes some or all of its range of products.
A)Horizontal price fixing
B)Horizontal merger
C)Full-line forcing
D)Direct marketing
E)Disintermediating

Question

Quizplus · Accepted Answer

Full-line forcing is a method of marketing whereby a producer will only agree to tie-up with a dealer if the dealer agrees to take some or all of the producer's range of products. This is also known as full-line pushing.

________ Is a Method of Marketing Whereby the Producer Only