In Da Houz is a bar which mostly plays trance music,and has a dedicated day every week for local bands to perform.In Da Houz tries to build strong customer relations and patronage by gathering feedback from customers and asking the customers to provide their mobile numbers.Knowing the target customers,In Da Houz sends text messages to potential customers,telling them about happy hours,introducing a new drink,bands that are playing that week,dedicated genre nights,and other activities at the bar.Which of the following promotion mix tools does In Da Houz employ to reach target customers?
A)public relations
B)personal selling
C)direct marketing
D)crowdcasting
E)retailing

Question

Quizplus · Accepted Answer

In Da Houz employs direct marketing as a promotion mix tool by gathering customer feedback and mobile numbers to send targeted text messages about promotions, events, and activities at the bar. Personal selling and retailing do not necessarily apply in this scenario, and while crowdcasting may involve customer feedback, it is not a recognized promotion mix tool. Public relations may involve building relationships with customers but does not necessarily involve direct communication through mobile messaging.

In Da Houz Is a Bar Which Mostly Plays Trance