In the promotion mix,________ performs the functions of building a good rapport with entities outside the company,building up a good corporate image,and handling or heading off unfavorable rumors,stories,and events.
A)personal selling
B)sales promotion
C)crowdsourcing
D)advertising
E)public relations

Question

Quizplus · Accepted Answer

Public relations is a specialized promotional tool that helps in building and maintaining a positive image and reputation of the company among its stakeholders. It involves managing communication and relationships with various stakeholders such as media, customers, investors, employees, and suppliers. Public relations helps in creating a favorable image of the company, handling negative news or rumors, and promoting the company's products or services in a non-promotional way. Personal selling involves direct communication with customers to persuade them to purchase the company's products or services, sales promotion involves short-term incentives to encourage immediate sales, advertising involves paid promotion of the company's products or services through mass media, and crowdsourcing involves engaging customers or fans in the creative process of developing new products or services.

In the Promotion Mix,________ Performs the Functions of Building a Good