In a promotion mix,________ refers to any short-term incentives to encourage the purchase or sale of a product or service.
A)advertising
B)sales promotion
C)personal selling
D)crowdsourcing
E)public relations

Question

Quizplus · Accepted Answer

Sales promotion refers to any short-term incentives given to the customers to encourage the purchase of a product or service. It includes activities like discounts, coupons, contests, free samples, etc.

In a Promotion Mix,________ Refers to Any Short-Term Incentives to Encourage