Which of the following techniques do companies use to deliver a unified and consistent image about their organizations and brands to consumers?
A)logistics information management
B)inventory control system
C)market segmentation
D)integrated marketing communications
E)warehouse management system

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a communication strategy that uses various marketing tactics to deliver a consistent and unified message about a company or its brand to consumers. IMC involves coordinating all communication channels such as advertising, public relations, personal selling, direct marketing, and sales promotion to send a single, unified message. This helps to establish a strong brand identity and build customer loyalty. The other options are not related to delivering a consistent brand image to consumers.

Which of the Following Techniques Do Companies Use to Deliver