A company using a press release to explain the resignation of its former CEO who was involved in a scandal is an example of a company using ________ to maintain its company image.
A)personal selling
B)sales promotion
C)public relations
D)direct marketing
E)advertising

Question

Quizplus · Accepted Answer

The use of a press release is a tool of public relations, which focuses on managing and maintaining the company's image through communication with the public. In this case, the company is using a press release to address a potentially damaging situation and present their side of the story in an effort to preserve their reputation.

A Company Using a Press Release to Explain the Resignation