Pearl Sands Resort and Spa is a popular summer attraction located in hilly town of Rockten.They usually attract customers in the summer.During the pre-summer period,Pearl Sands Resort began sponsoring shows on TV,and putting up billboards around Rockten and the surrounding towns advertising the resort.The ads hinted at the coming summer,and how the resort has always been the place to go for a welcome break from everyday life.Which of the following approaches has Pearl Sands Resort used?
A)vertical integration
B)push strategy
C)pull strategy
D)publish-subscribe method
E)direct marketing

Question

Quizplus · Accepted Answer

Pearl Sands Resort has used a pull strategy by advertising their resort and hinting at the upcoming summer to attract customers. This strategy aims to attract customers towards the product or service by increasing brand awareness and generating interest, which is exactly what they have done by advertising on TV and putting up billboards.

Pearl Sands Resort and Spa Is a Popular Summer Attraction