A company that allows consumers to use monthly installment plans for buyers to pay for products is using the promotional tool of ________.
A)direct marketing
B)public relations
C)advertising
D)personal selling
E)sales promotion

Question

Quizplus · Accepted Answer

The promotional tool of sales promotion is focused on providing incentives and promotions to encourage consumers to purchase a product. By offering monthly installment plans, the company is providing a financial incentive to consumers, which falls under the category of sales promotion.

A Company That Allows Consumers to Use Monthly Installment Plans