Which of the following is the first step in developing an advertising program?
A)setting the advertising budget
B)developing an advertising strategy
C)developing a brand message
D)setting the advertising objectives
E)evaluating advertising campaigns

Question

Quizplus · Accepted Answer

The first step in developing an advertising program is setting the advertising objectives. Before a company can decide on a budget, strategy, message, or evaluation method, they need to determine what they want to achieve through their advertising efforts. This involves setting specific, measurable goals that align with the overall marketing and business objectives.

Which of the Following Is the First Step in Developing