Which of the following is true of an integrated marketing communications system?
A)It dictates all communications between shareholders and board of directors of a company.
B)It facilitates designing a product based on different feedback received from customers and production engineers.
C)It involves helping suppliers in identifying the right raw materials for a specific product.
D)It helps in integrating all company resources to create accurate forecasting information.
E)It ties together all of the company's messages and images of the product.

Question

Quizplus · Accepted Answer

An integrated marketing communications system ties together all of the company's messages and images of the product, ensuring consistency and coherence in communication efforts. Choices A, B, C, and D are not accurate descriptions of an integrated marketing communications system.

Which of the Following Is True of an Integrated Marketing