Which of the following best describes the use of the personality symbol style of advertising?
A)using ordinary people and how the product affects them in their daily lives
B)using scientific evidence to support claims about its product in the advertisement
C)using an animated character or mascot that represents the product in the advertisement
D)using a technical expert of the product in the advertisement
E)using a celebrity to endorse the product in the advertisement

Question

Quizplus · Accepted Answer

The personality symbol style of advertising involves using an animated character or mascot that represents the product in the advertisement. The character is designed to embody the traits and attributes that the company wants its customers to associate with the brand. The character may be cute, funny, quirky or authoritative, and it helps to create a connection between the customer and the product.

Which of the Following Best Describes the Use of the Personality