Which of the following is a disadvantage of using the Internet as an advertising medium?
A)The cost is high.
B)Audience selectivity is low.
C)The audience controls ad exposure.
D)The interactive capabilities of the medium are low.
E)There is a long publishing time.

Question

Quizplus · Accepted Answer

The audience controls ad exposure on the Internet, which means that they have the ability to hide or block ads. This can be a disadvantage for advertisers because they may not reach their intended audience.

Which of the Following Is a Disadvantage of Using the Internet