A ________ marketing strategy involves a company spending a lot of money on consumer advertising and promotion to induce final consumers into buying the product by creating a demand vacuum.
A)push
B)direct
C)vertical integration
D)pull
E)publish-subscribe

Question

Quizplus · Accepted Answer

A pull marketing strategy focuses on creating demand among consumers or end-users, usually through advertising and promotion. Companies using a pull strategy aim to generate consumer interest in their product, which pulls the product through the distribution channels. This is different from a push marketing strategy where the company focuses on promoting the product directly to intermediaries, such as wholesalers or retailers, to get them to push the product to consumers.

A ________ Marketing Strategy Involves a Company Spending a Lot