Which of the following is an example of a combination of sales promotions and direct marketing?
A)a company giving discounts on their product prices in order to gain a brand image
B)a company releasing a nationwide television ad with every buyer having a chance to win a lottery price
C)a company holding a press conference to talk about their new product
D)a company's sales force meeting customers directly and providing customized messages that suit that particular customer
E)a company e-mailing a customer about a discount on a product during a festival season

Question

Quizplus · Accepted Answer

The company is using both sales promotion (discount) and direct marketing (e-mailing directly to the customer) to promote their product.

Which of the Following Is an Example of a Combination