Which of the following promotion mix approaches involves the producer promoting the product to different channel members who in turn promote the product to customers?
A)direct marketing
B)push strategy
C)publish-subscribe method
D)pull strategy
E)vertical integration

Question

Quizplus · Accepted Answer

The push strategy involves the producer promoting the product to different channel members who in turn promote the product to customers. This approach is often used when the producer has a strong relationship with the channel members and wants to incentivize them to push the product to customers. Direct marketing involves the producer communicating directly with the customer, while the pull strategy involves the producer promoting the product directly to the customer to create demand. The publish-subscribe method and vertical integration are not related to the promotion mix approach.

Which of the Following Promotion Mix Approaches Involves the Producer