Which of the following types of advertising budgets is directly set based on company profits?
A)the adaptive control method
B)the objective-and-task method
C)the competitive-parity method
D)the affordable method
E)the percentage-of-sales method

Question

Quizplus · Accepted Answer

The percentage-of-sales method sets the advertising budget as a fixed percentage of past or anticipated sales, which is directly related to company profits.

Which of the Following Types of Advertising Budgets Is Directly